Diageo Bar Academy is a global initiative that aims to elevate bars and restaurants. The Academy operates in more than 40 countries around the world.
Нашей задачей было разработать рекламную кампанию, которая привлекла бы внимание аудитории к Академии, основную часть которой составляют бармены.
It was decided to place the main emphasis in the campaign on the speakers, since the speakers are the main magnets for such events. Therefore, they had to be made into real rock stars or super heroes.
The difficulty with the implementation was that the speakers were in different cities and countries, so it was not possible to shoot. An additional limitation was the time – 3-4 weeks remained before the start of the campaign. So we decided to use a collage technique and a fun feed to achieve the effect we wanted.
The campaign was built on the basis of a series of 5 videos that advertised both the whole academy and individual events.
The materials that we received in the process of working on the video were subsequently used in posters, stickers (printed and for telegram), as well as for decorating lecture halls.
All events were successful and full, and Diageo Bar Academy became the loudest event in the framework of the Barometer festival.
