46 Parallel is a new brand of Ukrainian wines that was launched at the end of 2019. We were faced with the task of developing a website presenting products and broadcasting positioning. But later it was supplemented with a full-fledged e-commerce component that works with retail.
46 Parallel catalog is characterized by the presence of two collections that are fundamentally different from each other. One of them is collection wines, characterized by long aging and premium presentation. The second one is emotional wines, they are more affordable, have a very large range of SKUs and a completely different image. Our task was to convey the atmosphere of each of the directions on the site, but at the same time achieve integrity.
In addition to the visual difference, each of the catalogs is characterized by its own SKU listing and filtering.