There's an unspoken romantic tension between us and Influ2, and it's no surprise — we share a lot in common: openness, humanity, a thirst for discovery, and a drive to enhance our own products.
We lent a helping hand to Influ2 in their quest for improvement. It all began with a design system, but as creativity often leads, we ended up crafting a detailed guide, painting their site, conjuring up a collection of illustrations, and even designing a custom font. Every time we witness their team breathe life into a new design, we're filled with admiration and pride.
For those who might be new to the scene: Influ2 is a B2B platform specializing in personalized marketing. In simple terms, it ensures your ads reach only the audience you, as a business, truly want to target.
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It's an intricate fusion of machine learning wizardry that tracks ad interactions and a team of fantastic folks who brought this product to life and continue to nurture it to this day.
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At the core of every process, it's the human touch that counts. That's why we opted for clean layouts, straightforward forms, and whimsical drawings — the kind each of us has sketched in the margins of a notebook during a riveting meeting.
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No need to craft an elaborate narrative; just sketch a tiny mouse near a serious slide, and the whole story comes alive. This approach does blur the lines between the advertiser and the viewer, but that's precisely the mission of Influ2 — connecting people through meaningful interactions.
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Project Manager — Anna Partyn
Creative Director — Alex Twista
Art director — Masha Bystrova
UI/UX designers — Anya Poly, Natalia Vovk
Graphic Designer — Pasha Karelin