IS AN AGENCY THAT PROMOTES IT COMPANIES, STARTUPS AND VENTURE COMPANIES IN UKRAINE AND ABROAD.
WE BELIEVE IN POWER OF WORDS: ANY SITUATION, ANY IMAGE, ANY TASTE OR EMOTION CAN BE DESCRIBED WITH WORDS. OUR KEY PRINCIPLE: USING JUST TEXT AND NO IMAGES FOR INTERNAL MATERIALS.
OUR LOGO IS EVERYWHERE — IN ANY TEXT FIELD, IN ANY WORD PROCESSING APP.
OUR LOGO IS IN ARIAL BLACK. IT IS ALWAYS USED WITH THE CURSOR SIGN AT THE END.
THE DESCRIPTOR CAN BE MODIFIED TO INCLUDE NEW AREAS, COUNTRIES, PROJECTS, WITH WHICH SLOVA WORKS.
ANY STORY IN DIGITAL WORLD STARTS WITH THIS SYMBOL: BE IT WORD, GOOGLE DOC, OR IPHONE NOTES.
ARIAL IS A FONT INCLUDED IN ALL WORD PROCESSING APPS BY DEFAULT.
IT IS A NO-FRILLS FONT, THE MAIN FUNCTION OF WHICH IS QUICK DELIVERY OF INFORMATION. ARIAL IS LIKE MODERNISM IN ARCHITECTURE: FUNCTION ABOVE ALL
FOR THE LAYOUT WE USE JUSTIFIED TEXT, STRETCHING THE TEXT TO THE WIDTH OF THE CONTAINER. THE LOGIC IS TO TRY AND STRETCH THE TEXT AS CLOSE TO THE BORDERS AS POSSIBLE.
A SET OF SYMBOLS. TO ADD LIFE TO TEXT BLOCKS, WE USE STANDARD SYMBOLS OF THE CHOSEN FONT.
WHEN WE WANT TO SHARE NEWS ABOUT A PARTNERSHIP OR A FRESH ARTICLE, WE USE CUTOUT IMAGES.
HAVING COMPLETED BRAND IDENTITY, WE MOVED ON TO DEVELOPING A WEBSITE, WHICH WAS MEANT TO BE A DEMONSTRATION OF THE AGENCY'S STRONG PORTFOLIO.
THE CORNERSTONE OF THE WEBSITE WAS OF COURSE TEXT, WHICH GOT JUST AS MUCH OF OUR ATTENTION, AS THE DESIGN. ♥
